From the jump, we wanted to not just design a product, but also design an experience. When you say The Blessings Just Don't Stop, what does that mean to you? How does it make you feel? What images do you associate with the phrase. While fashion is about how things look and feel, the blessings are also about the look and feel too. When things are good, do they count as blessings? When things are bad, do they count as blessings? It's all about perception and perspective. Simplicity is at the core of the phrase, and it's at the core of the design too. The stitching, the font, the material, etc. were all chosen with you in mind. We hope that our dedication to the design process gives you the intended feeling. We hope you feel good wearing our apparel.